Pandora x Coachella

As the leading music gathering in the world, Coachella reinvented festival fashion as we know it. Pandora jewelry wanted to take this trend to the next level through an immersive enchanted garden that would offer an escape from the chaos and heat of the event. Our challenge was to create a journey full of visual delight and surprise that could survive the harsh desert weather for two weekends, all while securing Pandora as the number one brand to elevate your festival fit. In collaboration with the festival and sponsor, Revolution produced a jaw-dropping experience unlike any other.

Guests were transported through the rabbithole upon entry through our mesmerizing 14’ crystal tunnel. From render to reality, we designed the hallway using mirrored ceilings and wall prisms for a truly sparkling effect. Once inside, guests are met with a polished garden wonderland filled with fantastical assets and creature comforts such as air-conditioning throughout, free WiFi, charging stations, and lounge furniture to kick back.

Our custom fabricated 14’ walnut tree added a lush element and eye-catching centerpiece. Covered in fairy lights, the tree featured an infinity book tunnel inside, adding a touch of discovery and the perfect self-directed photo opp.

We integrated handmade driftwood product displays throughout the space so guests could get familiar with Pandora’s chic line of leather bracelets. Brand ambassadors were present to answer any questions, educate visitors on the jewelry, and provide an onsite point of sale.

We decked out the space in funhouse-style mirrors and an interactive “Selfie Mirror” photo station encouraging festival-goers to flaunt their #FESTIVALready styles. Photos were sent instantly to our iPad docking stations, making social sharing a no brainer.

Our activation was a hotspot destination. We teamed up with the festival to plug the location with map signs throughout the grounds, printed pocket guides distributed everyday, and promotion through the Coachella website and app.