Fueling Up on Fun

818 Tequila rolled up to Coachella 2023 in a bright vintage Ford pickup truck at a decked out local gas station. Piled high with merch and photo opps, our 818 Pop-Up was a massive hit with high-profile influencers and festival goers. Thousands joined us to interact with a Wild West themed convenience store and received exclusive 818 x @cherrylosangeles apparel for purchase and free festival essentials distributed to attendees to ensure they had everything needed to survive the weekend in style.

Three people posing in front of a stack of 818 Tequila Boxes at the 818 Tequila Coachella Pop-Up.

Driving Up the Engagement

2,500+

Attendees at the Pop-Up

41.7 M

MILLION Tiktok Views

11679

Festival Essentials Distributed
The goodie bag station at the 818 Coachella Pop-Up.
Station attendants hanging out goodie bags to guests.
Two people dressed in western clothing in front of a stack of 818 Tequila boxes.
A small seating area on the side of the pop-up.
An 818-branded gas pump.
A wooden 818 Tequila sign.
A custom fabricated service counter and cooler.
A close-up of a custom fabricated 818 Tequila logo cut-out.
A couple of 818 Tequila boxes against a barrel and hay.
Guests lining up to receive merchandise and goodie bags from the 818 Outpost.