818 Tequila came to us to create a high-impact mobile tour with the goal of increasing their presence IRL and to create a tight-knit brand community. Major tour stops included events such as NYC Pride, Revolve Festival, Portola, and Second Sky. As the brand evolved, so did our campaign. From a stylish Airstream, to a western Horse Trailer, to a cruisin’ Moke, each activation was tailored with both the event and 818’s signature flair in mind.
