Festival goers enjoyed a fun interactive experience with Allē on the festival grounds as well as a lounge in VIP. We promoted Allē sign-ups and offered opportunities to win branded prizes, along with offers towards future Allē treatments or purchases. We activated a genuine Rhinestone Rodeo ethos, extending across both GA festival grounds and the VIP section. The oversized horseshoe mirror, fring swings and disco decor provided a photo experience for fans in addition to custom chain stitched bandanas and boot charms in VIP.
