Smash-Hit Festival Activation

In anticipation of the new Borderlands video game release, Revolution partnered with 2K and the Vans Warped Tour to create a one-of-a-kind festival experience: the Borderlands “Ripper Rage Room.” This mobile rage cage let fans unleash chaos by smashing plates, instruments, old electronics, and more—while onlookers watched the action through a plexiglass exterior. Attendees also immersed themselves in the Borderlands universe with life-size game elements like the iconic TV column and Claptrap, spray-on tattoos, and photo ops with cosplaying characters from the game.

line of people at borderlands activation
borderlands character at activation
borderlands robot
borderlands tattoo station with get ripped sign
woman with protective gear and bat going into borderlands rage room
man uses sledgehammer in borderlands rage room
borderlands rage room with destroyed items
two women at borderlands photo opp
borderlands ripper rage room equipment and safety gear
borderlands activation
borderlands tattoo station