Revved Up

 

Hyundai’s Electric Avenue greeted guests with stunning larger-than-life visuals and an infinity dance floor at the 2023 iHeartRadio Music Festival. A 40ft wide video screen stretched up to the sky to immerse guests into a bustling neon city, with the Ioniq 6 as their tour guide. Guests created interactive video memories in front of The Electric Heart– one of the landmarks of this year’s festival.

Two friends having fun in front of the Electric Heart.
A guest inside of a car looking out towards Electric Avenue.
Cars on display in front of a screen showing a cruise down a cyber Las Vegas.
Two friends dancing in front of the Electric Heart.
A camera recording a guest in front of the Electric Heart.
Neon sculptures at the Hyundai activation.
A guest standing on the infinity dance floor next to a Hyundai Ioniq.