Kalshi Football Club was a week-long rooftop destination at Spring Studios in New York City, created to celebrate the 2026 FIFA World Cup. The venue was transformed into a fully immersive, 360-degree brand experience featuring a custom soccer pitch, Kalshi jersey installation, strip photo booth, bespoke stage, branded bar, and a 260-inch LED screen for live match viewings.
600+ Fans, 1 Iconic Rooftop
Throughout the tournament, the space became a hub for sport and culture, hosting public watch parties, professional 3×3 soccer scrimmages, a curated flea market, DJ sets, and a live comedy show. The week culminated in an exclusive sunset celebration with performances by Peggy Gou and Zack Bia, drawing notable guests including Meredith Marks, J Balvin, Klay Thompson, Marcelo Vieira, and more. On tournament final day, more than 600 fans gathered to watch Spain defeat Argentina, closing out a week that seamlessly brought together football, music, fashion, and community through an unforgettable Kalshi brand experience.
