On November 10, 2024, ahead of the Philadelphia Eagles vs. Dallas Cowboys game at Cowboys Stadium, we brought Yellowstone’s rugged Western spirit to life with an immersive tailgate celebrating the Season 5 premiere. Located in outside the stadium, the event featured a towering Yellowstone “Y” centerpiece, a football toss challenge, custom-embroidered bandanas, Western-themed photo ops, and exclusive cast meet-and-greets. Fans engaged in interactive experiences like Rally Day, tested their skills in the football throw, and left with personalized keepsakes, blending Montana wilderness vibes with high-energy game day excitement. The pop-up drew over 12,500 attendees, distributed 9,000 custom bandanas, and created unforgettable moments that deepened the connection between the Yellowstone brand and its passionate audience.
