Runway of Dreams Foundation is dedicated to shaking up the fashion world for the better. Inspired to encourage inclusivity for people of all abilities, Revolution produces an annual fashion show and gala in the heart of New York City for about 500 guests, with occasional pop-up shows in other cities such as Las Vegas. Our challenge? Providing models with disabilities the platform to strut their stuff and hosting A-List guests for a red carpet event, all while raising money for the cause.
Strike A Pose
Press gathered at a custom step and repeat displaying the night’s many sponsors. Guests and models had their red carpet moment before kicking off the night at a VIP cocktail hour where sponsors, models, and honorees mingled in a laid back environment. Revolution worked with the night’s sponsors to create showcases for all attendees to interact their products.
We created an immersive and intimate vibe by seating guests at tables surrounding our sleek stage and runway. The four-course dinner was timed seamlessly around the ceremonies. Celebrity hosts like Carson Kressley and RJ Mitte added a dose of humor during the yearly awards portion, boosting the night’s status as a must-attend event.
To further the reach of the event and raise awareness We make sure the entirety of the gala is live streamed on Facebook and available on all devices.
The fully customized runway with ADA accessibility and stylized branding guaranteed a sleek aesthetic and easy transitions between models. Working in tandem with SAP, we coordinated our show to support a specialized app, telling guests where they can buy the clothes as they came down the runway.
A professional auctioneer (and comedian!) encouraged guests to put their money where their mouth is and support the cause. It works – we raised $1.17 million in 2019! To ramp up the energy to the highest degree, we coordinated musical performances to deliver lively entertainment to cap an unforgettable evening.