Revolution designed and produced a bold, playful trade show activation for Saint James Iced Tea at the Expo West Natural Products Expo. The open-concept footprint brought the brand to life through vibrant colors, eye-catching graphics, and educational messaging delivered in a fun, highly Instagrammable environment.
Thirst-Quenching Brand Experience at Expo West
Revolution designed and produced a bold, playful trade show activation for Saint James Iced Tea at the Expo West Natural Products Expo. The open-concept footprint brought the brand to life through vibrant colors, eye-catching graphics, and educational messaging delivered in a fun, highly Instagrammable environment.
The Ultimate Sip Stop
The experience featured several interactive touchpoints, including a larger-than-life iPhone installation showcasing evergreen Saint James video reels alongside a custom-branded phone charm. Guests could engage with a “Spin the Bottle” game to win branded premiums, explore curated product displays, and sample the brand’s iced tea offerings throughout the space. The activation also included a “Thirst Trap” selfie mirror moment on the back wall, creating a shareable photo opportunity that drove attendee engagement and social content creation.
