Art Meets Tech

At our award-winning Samsung activation at the 2021 iHeart Radio Music Festival, guests traveled through a fractalated portal into an iridescent landscape to witness spectacular displays of professional performance artists and acrobats at the performance tower powered by the new Samsung Galaxy Z Flip phone. They even had the opportunity to become part of the act by engaging with the Flip Vortex–a human kaleidoscope mirror. The combination of engaging builds with dynamic sculptures and world-class entertainment at our activation received recognition as an Event Marketer Gold Finalist Ex Award for Best Fair/Festival Activation.

A performer dancing with hoops.
A performer walking around on stilts at the activation.
Mario Lopez standing in front of the performance tower.
A performer balancing a ladder on his chin.
An acrobat performing on the Performance Tower.
Two friends posing for a photo in front of a holographic sculpture.
Two dancers performing on a stage.
Guests having fun inside of the mirror kaleidoscope.
A holographic Samsung Galaxy logo.
A guest posing for a photo in front of a holographic sculpture.