Magenta Memories

Our ongoing partnership with T-Mobile and the iHeart Radio Music Festival always conjures up the best bespoke – and totally magenta – guest moments! From our innovative shade structure in 2022 or our double decker cube takeover in 2023 we dig deep into the details, such as creating custom branding for refreshing coconut drinks, and enhancing guest interaction by taking advantage of static walls by adding swings to them.

A wide shot of the T-Mobile Club Magenta activation at the 2023 iHeartRadio Music Festival
The entrance of the shade structure.
Swings in front of a magenta mural of the Las Vegas Strip.
A brand ambassador holding up a cooling towel from a cooler.
A guest leaning against roadcases in front of a wall of records.
A close-up of a disco ball with the T-Digit logo underneath
A guest sipping from a coconut while getting hair tinsel put into her hair.
Two friends pretending to smash guitars in front of a backstage-themed photo moment.
A guest posing inside of the lounge at Club Magenta.