Revolution teamed up with Bath & Body Works for a festival activation tour inspired by the connection between scent and sound. The Scent and Sound Lab offered fans an immersive sensory experience to engage with BBW’s four scent portals inspired by their products. Each portal assigned a custom playlist to the various scents to make the connection between all the senses. Each portal doubled as a photo opp while BA’s offered samples and opportunities to buy. In VIP a branded claw machine gave fans an opportunity for prizes.
