At Stagecoach, Jimmy Dean delivered a high-energy “fuel your festival” activation that brought a classic Route 66 Rest Stop look and feel to the heart of the desert. The space served as a go-to destination, offering classic breakfast sandwiches in addition to their new high-protein skus. In addition to food services, festival goers could take a postcard photo with a digital and physical output, power up their phones at the Waffle Wall, and snag a branded motel keychain to remember the moment. Throughout the weekend, select festival talent stopped by the activation for a mini concert and fan meet & greet.
