For the launch of Sydney Sweeney’s new lingerie brand, SYRN, we transformed a 40’ x 60’ container into a fully immersive dive bar experience at Stagecoach Music Festival. The SYRN Saloon blended western nostalgia with eclectic Americana, featuring a karaoke stage, private bar serving SYRN-inspired cocktails, a strip photo booth, classic bar games including darts and ring toss, vintage décor, hanging SYRN bras from the ceiling, and a custom installation of Sydney dollar bills throughout the space.
Cowgirls Just Wanna Have Fun
Across the weekend, Sydney hosted a SYRN Happy Hour and joined festival talent including Diplo, Riley Green, Chase Rice, and Shaboozey for live karaoke performances. In true saloon fashion, SYRN panties were tossed into the audience while fans could scan an on-site QR code for the chance to receive a complimentary pack shipped to their homes after the festival.
