For the first time, method expanded beyond the festival grounds with the debut of the method Oasis powered by Ulta Beauty — an invite-only content hub and immersive beauty-and-wellness destination designed for nonstop shareability. The experience featured multisensory activations, makeover moments, and photo-ready installations throughout the property. Sixteen influencers and content creators stayed on-site, moving through a fully curated brand environment that included an Ulta Beauty glam trailer for touch-ups and content capture.
Suds and Social-First
The weekend culminated in a high-energy Saturday night afterparty headlined by a DJ set from BLONDiSH. Guests explored playful branded moments including a “hairy desk,” disco-inspired step-and-repeat, chrome method duck installation, and a life-size disco method body wash bottle. From daytime programming and immersive interiors to gifting and hospitality, every touchpoint was designed to create a fully immersive, social-first method universe.
