Taking over Vanderbilt Hall in Grand Central, we transformed the space into a fully functional satellite salon for method Haircare. Guests were immersed in a “weird & wonderful” retro-inspired environment designed to showcase how haircare can spark transformative moments. The pop-up featured a pastel-hued check-in desk, checkered floors, retro styling and wash stations, and a vintage salon-inspired photo moment, complete with product sampling upon exit. Guests could reserve complimentary styling appointments through a digital line management platform, while influencers and select media received full wash-and-style experiences with a celebrity hairstylist and content creator Monet McMichael.
