Runway of Dreams Virtual Fashion Revolution

While the global pandemic has changed our work dramatically, we will not be stopped. People with disabilities must continue to be included, empowered and considered in the world of fashion. On September 14th 2020, in lieu of the annual RoDF Gala, we produced a virtual fashion show for the Runway of Dreams Foundation to keep the momentum going, raise funds and ultimately broaden their message and reach.

This virtual medium gave us the ability to work on marketing from a much more global standpoint, targeting entities that can tie in to other aspects apart from fashion and accessories. Our goal was to bring in social media influencers, talent, and amazing models to increase our viewership and reach the disability community in a way that has never been done before.

This year we created a 100% organic social media campaign with no paid advertising. With the help of our models and talent, it was a complete success.

The campaign included regular announcements, spotlights of both models and talent, features on the talent’s and model’s social feeds garnering their fans and audience, and features on the sponsor’s social media channels.

The Fashion Revolution garnered over 500 Million media impressions! It was covered by notable publications across the spectrum both locally and nationally, including E!, People, WWD, MSN, CNN, CBS, Yahoo, Chicago Tribune, Associated Press, Fashion United, and many more.