On the Ranch

Revolution teamed up with Paramount+ to bring the Yellowstone Dutton Ranch to Stagecoach–wrangling together superfans of the show to create an unforgettable experience. Stars from the show Eric Nelson, Lamonica Garrett, Amanda Jaros, Luke Grimes, Rainey Wilson, and Ryan Bingham even paid a visit to see it for themselves. Custom fabricated set pieces, such as the famous “Y” brand, the barn exterior and living room facades, and the iconic Dutton Ranch arch welcomed attendees, while interactive branding stations and an on-site airstream shop provided must-have keepsakes. Little touches, such as custom cornhole and branded lounge furniture, helped to make the Yellowstone experience the most popular tent at Stagecoach.

The front of the Dutton Ranch barn at the activation.
Brand ambassadors posing in front of the Yellowstone Dutton Ranch sign at the entrance of the activation.
Friends posing with drinks at the activation.
Brand ambassadors posing in front of the Dutton family fireplace.
People participating in leather branding at the branding station.
Brand ambassadors posing in front of a giant Yellowstone Y logo.
Yellowstone merchandise for sale at the activation.
Guests playing Yellowstone-branded cornhole.
A close-up of the decor on the fireplace mantel.
A close-up of a barrel branded with the Tractor Supply Co logo.
A close-up of a leather coaster being branded with the Yellowstone Y logo.